Discover the science around being powerfully persuasive, without the need to be pushy or salesy!
We all have to sell. That's not a job description but it is a necessity in any job or being party of any community!
- You have to sell your products to your customers
- You have to sell your idea to your boss
- You have to sell your vision to your team
- You have to sell your cause to get supporters
- You have to sell your preference to your friends when deciding which movie to go!
To be effective, a great idea or an inspiring vision isn't enough. It's about telling the world about it and getting people around you to nod their heads in agreement. Being effective (and getting ahead in the world) is able getting people to say "Yes" to your ideas.
So how can you convince people, with differing wants and needs, to say "Yes" to you?
The problem with having to convince people ... is that you have to convince people.
The Effective Persuasion Method™ was designed and tested with over 2,000 startups and entrepreneurs. It is the brainchild of Fred Then, an accidental educator and serial entrepreneur. This method allowed an average presenter to be effective and powerful when it comes to convincing their specific audience of the merits of their business.
Using the Effective Persuasion Method™, the businesses and student teams coached by Fred Then achieved amazing results:
- 100% of coached teams reached the finals of any local or international business competition
- 75% of coached teams are ranked in the top 5 places
Between 2009-2012, in the Nanyang Technological University of Singapore, many funded startups faced the daunting task of standing before investors and potential business partners to get funding or secure partnerships. Failure meant the demise of their companies. Many had great and workable ideas but they kept failing to impress their audiences. Even skilled and polished teams armed with arms full of data constantly failed to impress. Why?
The secret of Effective Persuasion Method™
Over the last 30 years of scanning the human brain, neuroscientists discovered a horrifying mistake in how we understood the human decision making process. For the last 330 years, we believed that our decision process was:
Think - Do - Feel
But MRI brains scans revealed instead, we made decisions in the following sequence:
Feel - Do - Think
Human being (as it turned out) were feely creatures. Thus trying to convince someone with facts and figures generated a skeptical and defensive response, the very opposite of the result we want! What the Effective Persuasion Method™ does is to teach you how to access the emotional centers of the human brain, you learn how to create:
- Generate a sense of trust within 5 seconds
- Create a feeling of liking through verbal and non-verbal techniques
- Foster a powerful feeling of relevance by addressing unspoken wants and needs
Participants will learn:
- The 4 Step Effective Persuasion Formula
- This formula is used to create impactful Powerpoint to sales letters
- Using the latest neuroscience findings, it is specifically designed to appeal to both online or offline audience.
- The 6 Principles of Creating Influence
- Based on the work of Prof Robert Cialdini, this study allows participants to create marketing strategies that have high and consistent conversion rates.
- When used correctly and ethically, your audience will be knocking on your door. No need to push the marketing ball upon the hill!
- How To Use Emotions To Bypass The Defensive Brain
- The deep study of how the human senses is used to create a "feel good" atmosphere that creates agreement with your audience.
- You learn that human decision making is emotion-based and not logic-based as old science leads us to believe.
- Using Storytelling To Create An Irresistible Proposition
- You learn why storytelling is the universal mechanism that can powerfully shift your audience.
- Discover how societal rules have conditioned any human being to listen hypnotically on hearing a powerful story.
If you are tired of not being heard. If you are finally ready to be significant. Click below to find out how Effective Persuasion will change your life and your career!
About Fred Then CPCC
An entrepreneur with 8 startups under his belt, a Co-Active certified coach, Fred is an inquisitive soul on a mission. He wants to help people acquire the mindsets and skills that ladder them up to their dreams, so that people can feel that their lives made a significant difference.
He brings a unique blend of over 25 years of business experience ranging from selling time clocks for factory workers, IT security, e-commerce platforms to web-based solutions. Fred also had the benefit of working in Asia and in the Middle East, helping various organisations meet their objectives.
A combat marksman and award winning shooter, he recently ended his service in the army reserves as a Captain, serving in one of the toughest combat units (Guards). He still misses jumping out of hovering helicopters ...
Fred is a very popular mentor with many startup incubators, was voted "Best Mentor" in the Finlab. He is sort after speaker and was voted "Best Speaker" at the 4th International HR Conference in Barcelona, Spain.
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